Calisthenics Club

Role: President

University of Cincinnati’s Calisthenics Club is a student-run organization focused on bodyweight training and progression toward dynamic skills. As president, I managed the club’s operations, structuring weekly workouts, developing beginners through foundational strength benchmarks, and sustaining a consistent membership of 20–30 members.

Partway through my term, I identified a gap between the club’s identity and its work. The existing logo felt generic and outdated, so I redesigned the mark, developed apparel, and managed the designs through print production. While branding wasn’t part of my role, I saw an opportunity to build a visual identity that reflected what the club stood for.

The Refresh

Original

Exploration

Final